PRIVACY POLICY

This Privacy Policy explains how Soft-Lift (“we”, “our”, or “us”) collects, uses, and protects your personal data when you visit www.soft-lift.com or make a purchase through our store.

We are operated by a French-registered SAS company. Full company details are available upon request at legal@soft-lift.com.




1. Data We Collect

We collect personal data that you provide directly, as well as information automatically collected during your browsing.


a. Information you provide:


  • Name, email address, shipping and billing address, phone number
  • Payment and transaction details (processed securely via Shopify Payments)
  • Any message sent to our support team



b. Information collected automatically:


  • IP address, device type, browser type
  • Pages viewed, time spent, and general site usage (essential cookies only)
  • Marketing and ad performance data (via Meta Pixel)



We do not collect or store credit card details. All payments are processed securely through Shopify.




2. How We Use Your Data

We use your personal data for the following purposes:


  • To process and deliver your orders
  • To provide customer support
  • To comply with legal and tax obligations
  • To prevent fraud or misuse of our website
  • To send marketing emails (only if you have opted in)
  • To improve our website and customer experience





3. Legal Bases for Processing

We process personal data based on the following legal grounds:


  • Performance of a contract (order processing, delivery)
  • Legal obligations (invoicing, accounting)
  • Legitimate interest (fraud prevention, marketing optimization)
  • Consent (optional marketing and cookies)





4. Cookies and Tracking

Soft-Lift uses cookies for essential site functionality and marketing measurement via Meta Pixel (Facebook Ads).

We do not use Google Analytics.

You can manage or withdraw your cookie consent at any time through our cookie banner or your browser settings.


For more details, see our Cookie Policy.




5. Data Sharing

We only share data with trusted service providers essential to our operations, including:


  • Shopify (e-commerce platform)
  • Payment processors (Shopify Payments)
  • Logistics partners (UPS for delivery)
  • Marketing platforms (Meta / Facebook Ads)



All service providers comply with GDPR standards and process data securely.




6. Data Retention

We retain personal data as long as necessary for contractual, legal, and accounting purposes — generally up to 10 years after your last order or interaction.

After this period, data is securely deleted or anonymized.




7. Your Rights

Under the General Data Protection Regulation (GDPR), you have the right to:


  • Access, correct, or delete your personal data
  • Restrict or object to data processing
  • Withdraw consent for marketing at any time
  • Request a copy of your data (data portability)



To exercise your rights, contact privacy@soft-lift.com.

If you believe your rights have been violated, you may contact your local data protection authority (in France: CNIL).




8. Security

We use SSL encryption, secure hosting, and strict access controls to protect your personal data.




9. International Data Transfers

If your data is transferred outside the EU (for example through Shopify’s global servers), it is protected under approved safeguards such as the EU Standard Contractual Clauses.




10. Updates to This Policy

We may update this Privacy Policy periodically.

Changes will be posted on this page with a revised “last updated” date.